777u Privacy Policy

This Privacy Policy is published by 777u ("we", "us", "our", or "the Platform"), the operator of the online casino and sports betting platform accessible at 777u.im. This policy applies to all personal data processed in connection with your registration, use, and interaction with the 777u Platform, including our website, mobile-optimised interface, customer support channels, and any communications we send you.

777u is committed to processing personal data in a transparent, lawful, and fair manner. This policy is intended to give you a clear and honest picture of what data we collect about you as a Pakistani player, why we collect it, how long we keep it, who we may share it with, and what rights you have in relation to it.

By registering an account on 777u or by continuing to use the Platform after this policy has been made available to you, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, you should discontinue use of the Platform and contact our support team to request account closure.

This policy should be read alongside the 777u Terms & Conditions and our Responsible Gaming Policy, which together form the complete framework governing your relationship with 777u.

777u collects personal data from you through several channels: directly when you register or interact with the Platform, automatically as you use our services, and occasionally from third-party verification providers. The categories of personal data we collect include:

2.1 Registration & Identity Data

• Full legal name as it appears on your government-issued identification
• Date of birth (used for mandatory age verification — you must be 21 or over)
• Pakistani CNIC number or passport number, provided during KYC verification
• Residential address, including city (e.g., Karachi, Lahore, Islamabad, Faisalabad)
• Email address and Pakistani mobile phone number
• Username and hashed account password

2.2 Financial & Transaction Data

• Payment method identifiers (e.g., JazzCash mobile number, EasyPaisa account reference, HBL or UBL account details, Meezan Bank reference, Visa/Mastercard card number masked to last four digits)
• Deposit and withdrawal amounts, dates, and transaction reference numbers
• Bonus claims, wagering history, and account balance snapshots
• Source of funds declarations where required by our compliance obligations

2.3 Gaming & Betting Activity Data

• Records of all casino games played, stakes placed, and outcomes received
• Sports betting history, including markets selected, odds accepted, and settlement results
• Session durations, login timestamps, and responsible gaming tool usage

2.4 Technical & Device Data

• IP address and approximate geolocation (country and city level)
• Device type, operating system, browser type and version
• Unique device identifiers and advertising identifiers where applicable
• Referring URL and pages visited within the 777u Platform

2.5 Communications Data

• Content of live chat conversations and email exchanges with our support team
• Records of marketing communications sent to you and your engagement with them
• Feedback, survey responses, and complaint records

777u uses the personal data we collect for the following specific purposes:

• Account creation and management: To register your 777u account, verify your identity and age, maintain your account profile, and provide access to all Platform features.
• Service delivery: To process deposits and withdrawals via JazzCash, EasyPaisa, and Pakistani bank transfers; to credit winnings; to settle bets; and to administer bonus programmes.
• Legal and regulatory compliance: To meet our obligations under applicable anti-money laundering (AML), counter-terrorism financing (CTF), and Know Your Customer (KYC) regulations, including filing mandatory reports to relevant authorities where required by law.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, account takeovers, bonus abuse, money laundering, and other prohibited conduct on the Platform.
• Responsible gaming: To monitor gaming behaviour for indicators of problem gambling, to enforce self-exclusion requests, to apply deposit and loss limits, and to contact players who may require support.
• Customer support: To respond to your queries, resolve disputes, process complaints, and provide technical assistance.
• Marketing communications: To send you promotional offers, bonus notifications, and platform updates, where you have consented to receive such communications. You may withdraw consent at any time.
• Platform improvement: To analyse aggregated, anonymised usage data to improve our product, fix technical issues, and enhance user experience for Pakistani players.
• Legal proceedings: To establish, exercise, or defend legal claims arising from your use of the Platform.

Every instance of personal data processing at 777u is grounded in one or more of the following lawful bases:

Where we rely on legitimate interests as our legal basis, we have conducted a balancing assessment to ensure that our interests do not override your fundamental privacy rights. You may request a summary of any such assessment by contacting our support team.

777u does not sell your personal data. We share your data only in the following limited and controlled circumstances:

• Payment processors: We share transaction data with payment service providers including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Visa/Mastercard networks as necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and are contractually bound to handle your data securely.
• Identity verification providers: We engage third-party KYC and AML screening services to verify your identity, age, and source of funds. These providers receive only the minimum data necessary to perform the verification.
• Game software providers: Our casino game providers may receive a pseudonymous player identifier and gaming session data in order to deliver game content and calculate outcomes. They do not receive your full name, CNIC, or financial account details.
• Regulatory and law enforcement authorities: Where required by applicable law or a valid legal order, 777u will disclose personal data to regulatory bodies, law enforcement agencies, or courts. We will notify you of such disclosures where we are legally permitted to do so.
• Professional advisors: Our legal, accounting, and audit advisors may access personal data on a strictly need-to-know basis under obligations of professional confidentiality.
• Business transfers: In the event of a merger, acquisition, or sale of 777u's business or assets, your personal data may be transferred to the acquiring entity. We will notify you of any such transfer and the privacy practices that will apply going forward.

All third parties with whom 777u shares personal data are required to implement appropriate technical and organisational security measures and to process that data only for the purposes for which it was shared.

777u uses cookies and similar tracking technologies on our Platform to support essential functionality, improve performance, and, where you have consented, to deliver relevant content and measure marketing effectiveness. The categories of cookies we use are as follows:

• Strictly necessary cookies: These are essential to the operation of the Platform. They enable you to log in securely, maintain your session, and use core features such as the cashier and game lobby. These cookies cannot be disabled without disrupting Platform functionality.
• Performance and analytics cookies: These cookies collect anonymised information about how players navigate the Platform — for example, which pages are visited most frequently and whether any error messages are encountered. This data helps us improve the Platform experience for Pakistani players.
• Functionality cookies: These cookies remember your preferences, such as your preferred language, display settings, and responsible gaming limits, so that you do not need to re-enter them on each visit.
• Marketing and targeting cookies: Where you have given consent, these cookies allow us to deliver promotional content and measure the effectiveness of our marketing campaigns. You may withdraw consent for marketing cookies at any time via your account settings or browser settings.

You can manage your cookie preferences at any time through your browser settings. Please note that disabling certain categories of cookies may affect your ability to use some features of the 777u Platform.

777u retains your personal data for as long as is necessary to fulfil the purpose for which it was collected, or for as long as is required by applicable law. The following general retention periods apply:

When the applicable retention period expires, your data is securely deleted or anonymised in accordance with our data disposal procedures. Anonymised, aggregated data (from which you cannot be individually identified) may be retained indefinitely for statistical and analytical purposes.

777u implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, and destruction. Our security framework includes:

• Transport Layer Security (TLS): All data transmitted between your device and 777u's servers is encrypted using TLS 1.2 or higher, preventing interception during transit.
• Encryption at rest: Personal data stored in 777u's databases is encrypted using AES-256 encryption.
• Access controls: Access to personal data within 777u is restricted on a strict need-to-know basis. All staff members with data access undergo background screening and regular data protection training.
• Intrusion detection and monitoring: Our infrastructure is continuously monitored for suspicious activity, with automated alerts and human oversight in place to detect and respond to potential security incidents.
• Two-factor authentication (2FA): 777u offers 2FA for player accounts as an additional layer of protection against unauthorised login. We strongly recommend enabling this feature in your account settings.
• Penetration testing: 777u's systems are subject to regular independent security audits and penetration testing to identify and remediate vulnerabilities.

In the event of a data security breach that poses a risk to your rights and freedoms, 777u will notify affected players and the relevant regulatory authority within the timeframe required by applicable law, and will take immediate steps to contain and remediate the breach.

Subject to applicable law and certain exceptions, you have the following rights in relation to the personal data that 777u holds about you:

• Right of access: You may request a copy of the personal data we hold about you, along with information about how it is processed. We will respond to access requests within 30 days.
• Right to rectification: If any of the personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. You may also update many of your details directly in your account settings.
• Right to erasure ("right to be forgotten"): You may request that we delete your personal data in certain circumstances, for example where the data is no longer necessary for the purpose it was collected. This right is subject to our legal obligation to retain certain data for regulatory purposes.
• Right to restrict processing: You may ask us to temporarily pause the processing of your personal data — for example, while you contest the accuracy of the data we hold.
• Right to data portability: Where processing is based on your consent or the performance of a contract, you may request that we provide your personal data in a structured, machine-readable format.
• Right to object: You have the right to object to processing based on our legitimate interests. You also have an absolute right to object to your data being used for direct marketing purposes at any time.
• Right to withdraw consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing that took place before withdrawal.

To exercise any of these rights, please contact 777u's privacy team via the support channels listed in Section 13. We will verify your identity before actioning any data rights request, and we will not charge a fee for reasonable requests. We may decline requests that are manifestly unfounded or excessive, in which case we will explain our reasoning.

The 777u Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step in the 777u registration process, and we apply additional identity checks where there is any doubt about a player's age.

If 777u discovers or is notified that a player account has been registered by an individual under the age of 21, we will immediately close the account, void all associated transactions, and securely delete the personal data associated with that account in accordance with our legal obligations.

If you believe that a minor may have registered or be using a 777u account, please contact our support team immediately via live chat so that we can investigate and take appropriate action.

777u primarily serves Pakistani players and processes the majority of personal data within our operational jurisdiction. However, some of our technology infrastructure, game software providers, and KYC verification partners operate in other countries. Where personal data is transferred outside of Pakistan, 777u takes the following steps to ensure your data remains adequately protected:

• We enter into data processing agreements with all international third-party processors that include contractual obligations to apply security standards equivalent to those in this policy.
• We conduct due diligence on the data protection practices of all international partners before engaging their services.
• Where data is transferred to jurisdictions that do not have an equivalent level of data protection, we implement appropriate safeguards such as standard contractual clauses.

You may request more information about the specific safeguards we have in place for any international data transfer by contacting our privacy team as described in Section 13.

777u reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or Platform features. When material changes are made, we will notify registered players by email or via a prominent notice on the Platform at least 7 days before the changes take effect.

The "Last Updated" date at the top of this page will always reflect the date of the most recent revision. We encourage you to review this policy periodically so that you remain informed about how 777u protects your personal data.

Your continued use of the Platform after any updated Privacy Policy has come into effect constitutes your acknowledgement of those changes. If you do not agree with an updated policy, you should stop using the Platform and contact our support team to request account closure and data deletion.

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data 777u holds about you, please contact our privacy team through the following channels:

• Live Chat: Available 24/7 directly from the 777u Platform — the fastest way to reach us for urgent privacy concerns.
• Email: [email protected] — please include "Privacy Request" in the subject line so your query is directed to the correct team promptly.

We aim to acknowledge all privacy-related communications within 2 business days and to resolve substantive requests within 30 calendar days. For complex requests that require additional time, we will notify you of the extended timeline and the reason for the delay.

If you are not satisfied with our response to a privacy concern, you have the right to escalate your complaint to the relevant data protection authority in the applicable jurisdiction. We will provide you with the contact details of the appropriate authority upon request.